Questions for the article “Transmedia Storytelling 101
1. Why is transmedia storytelling important in digital convergence communication? It is important as it combines many different media types to make storytelling more interesting and make people want to interact with that media more. For example, although the Matrix franchise was already popular, they combined many different types of media to increase its popularity. Examples of this are films, animated shorts to attract kids, and comic books to increase the audience to teenagers. By doing this, combining all these types of media, it will expand the main source of media to a bigger audience. 2. Why can the media business benefit more from transmedia storytelling in distributing their productions? The media business benefits more from transmedia storytelling in distributing their productions as they can spread their content across many different platforms. For example, when a Marvel movie is made,...