Questions for the article “Youtube”

 

 

1.    How does the interaction online become the key for Youtube video production community? Please use the media convergence concept to explain it.

Online interaction becomes the key for the YouTube video production community in a few ways. When viewers watch a video and read the comments, that counts as an interaction, but does not play a huge role in the YouTube video production. But, when people feel comfortable posting a comment or responding to others, this is important to how the person who posted the video’s community grows. It also allows the creators to create more videos and get more feedback, constructive or good feedback to better their production. In terms of media convergence, instead of people watching the video without an account, it prevents the creator from gaining traction and more attention for the video. But when people watch the video and interact by commenting, it allows the convergence of two media aspects.

2.    The article mentioned that the teens are mainly passively consumers of Youtube being on the periphery. But seven out of 10 most subscribed partners are teens and young adults. How do you explain this use of Youtube in youth?

This use of Youtube in youth is due to people wanting an easy entry to the community rather than going through the struggles of starting a channel from scratch. It also allows engagement from the get-go, as YouTube highlights these partners. For the consumers, this allows them to explore what they like as they find channels or creators that express their interests. Due to this, this can increase their participation in the channels.

3.    How does Youtube use different techniques to create an online community that is different from other websites?

One technique that YouTube uses to create an online community that is different from other websites is a thing called collaborative channels. This allows YouTubers to create a joint account, like for example, a group of five YouTubers getting together to create a channel. It allows them to produce new content, since all the creators’ content is different but also having a space to collaborate on videos.  

4.    What is the next step for Youtube development? Please use the concept of participatory culture and media development theory we discussed to explain your answer.

The next step for Youtube development is to create spaces for viewers of certain channels to interact with each other. Even though there is something called community spaces, it does not allow people to interact with each other but rather with the creator. Something like a common space for people to interact with one another, other than the creator, would be helpful. YouTube does a great job showing participatory culture as there are many ways people can interact with the creator of the videos they watch.

 

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